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The retailer leverages the strengths of Delhaize Group to meet the requirements of Bulgarian consumers

Piccadilly reduces the prices of items from the main product categories. The new prices are valid since November 17 and reflect one of the main priorities of Delhaize Group for offering affordable products which are of high quality, healthy and safe. The prices of the products forming the Bulgarian consumer’s basket – fresh meat, dairy products, fruits and vegetables, fresh fish, groceries, confectionery, alcoholic and non-alcoholic beverages and detergents are becoming significantly more affordable.

“One of the key components of Delhaize Group’s New Game Plan Strategy is to generate growth through competitive prices. Our strategic goal first and foremost is not to be the biggest retailer but the best one. That means the optimal combination of affordable prices with high quality products in a convenient shopping environment for all the companies throughout the group. And that is exactly what we want to do here in Bulgaria. That is why we decided to reduce the prices in Piccadilly supermarkets and Piccadilly Express neighborhood shops.” said Erikjan Lantink, COO of Piccadilly.

“After analyzing the shopping habits of our clients we reached the conclusion that we should reduce the prices of the main product categories including the top sellers and the products for everyday use. This way each family that shops in Piccadilly will feel a relief for its monthly budget. We are aware that what our customers are looking for in this moment are more affordable prices and we are standing behind them with great variety of goods.” added Mr Lantink.

To inform its clients Piccadilly launched the new price policy with the name “Prices are melting down.”  All products with reduced prices are already clearly marked in the stores in a special way. The usual discounts and sales in Piccadilly - weekly, seasonal and holiday - will continue.